ABOUT US
Message from the Manager
'Catalyst for National Creative Industries'
Mohammad Danial Mohamed Yusuf
Company Manager
Malaysia's multicultural society undeniably enriches its unique arts, creativity, and cultural heritage, captivating those who experience it.
I firmly believe that these combined industries represent our national identity. Neglecting to cultivate our nation's arts, creativity, and culture risks losing our homeland's authenticity and unique character to the passage of time.
Drawing upon my team's extensive experience and unwavering dedication, as the manager of Avell Enterprise, a company registered across diverse creative sectors, I am committed to continuously seeking innovative ways to produce impactful creative projects while empowering creators to thrive and generate income.
If we fail to nurture the arts, creativity, and culture of our nation, the authenticity and uniqueness of our homeland will be lost to the passage of time.
About the Company
Avell Enterprise was registered under the Registrar of Companies (ROC) with registration number 200603134605 (001634700-P) on August 17, 2006. Avell Enterprise began its journey supplying stationery. The company then was registered with a diverse range of creative categories, reflecting the deep interest of the company's manager in developing the industry.
The director's vision, however, led the company to the world of comics in 2008 with the launch of Cesaga, a title written and illustrated by his brother. While operations were paused for years due to unforeseen investor circumstances, Avell Enterprise demonstrated its adaptability by engaging in creative events, art education, production, and various creative projects.
In 2011, the company was selected as one of the top contributors under the National Creative Industry Policy (DIKN) for an arts and culture project. Subsequently, the Ministry of Youth and Sports appointed the company as a supervisor for the Rakan Muda (Y-Kreatif) program, starting in 2012, before appointing them as a Rakan Muda Mentor in 2015.
Through these appointments, the company began producing various related creative performances, such as musical performances, cosplay fashion shows, prop design, productions, theme song production, forums at educational institutions, and battle workshops. Following the completion of a documentary project, the company is now actively collaborating with associations under MBM on projects related to the creative industry.
The company also successfully produced the thickest indie comic project in Malaysia, titled Degwet Premium Edition, spanning 1108 pages and featuring various comics from local cartoonists affected by Covid-19.
The company's current focus is to elevate Cesaga by expanding its intellectual property and achieving greater worldwide recognition. In collaboration with a blockchain company, Avell Enterprise is committed to generating increased content to market Cesaga and further develop the business.
Program Delivery
2012: Top 10 creative contributor under National Creative Industry Policy (DIKN)
2013: Musical performance and organizer under Y-Creative segment during Youth Festival organized by Ministry of Sports & Youth.
2014: Organizing of a crash course workshop for digital and manual comic drawing - ComicXcel with MyNEF.
2014: Organizing entertainment creative hub during Great2014 at MagiC, Cyberjaya.
2015: Organizing the UNICON_MY creative fusion event featuring painting, fashion, culture, design, music, and performance.
2015: Collaborated to co-organize the national Youth Festival under the Ministry of Youth & Sport, with direct responsibility for the Art and Craft section.
2016: Commenced production of a 13-episode documentary on Malaysian folklore across the states.
2018: Partnered with Setiawangsa Parliament to develop and execute a charity art program, raising funds for Tabung Harapan.
2018: Represented Comics and Art at CAEXPO in Nanning, China
2020: Planned and executed the OFCOS2019 cosplay competition.
2021: Guided virtual discussions with creative industry players during the COVID-19 crisis, fostering community engagement.
2021: Participated in discussions with CreativeApa! and MyCreative Ventures concerning the strategic development of a creative industry platform.
2021: Engaged with government ministers to discuss strategies for developing the creative industries.
2021: Represented youth perspectives in parliamentary discussions on the creative gig economy.
2021: Curated and compiled a multi-genre comic anthology exceeding 1,000 pages, providing a platform and financial support for over 100 independent creators significantly impacted by the pandemic.
2021: Successfully organized a virtual concert featuring multiple genres for Youth Day 2021.
2021: Led the production of the theme song and accompanying music video for National Sport Day 2021
2022: Curated 5 engaging virtual classes for Youth Day 2022, focusing on creative arts like prop making, music, performance art, digital drawing, and virtual drawing.