ABOUT US
Message from the Manager
'Catalyst for National Creative Industries'
Mohammad Danial Mohamed Yusuf
Company Manager
Malaysia's multicultural society undeniably enriches its unique arts, creativity, and cultural heritage, captivating those who experience it.
I firmly believe that these combined industries represent our national identity. Neglecting to cultivate our nation's arts, creativity, and culture risks losing our homeland's authenticity and unique character to the passage of time.
Drawing upon my team's extensive experience and unwavering dedication, as the manager of Avell Enterprise, a company registered across diverse creative sectors, I am committed to continuously seeking innovative ways to produce impactful creative projects while empowering creators to thrive and generate income.
If we fail to nurture the arts, creativity, and culture of our nation, the authenticity and uniqueness of our homeland will be lost to the passage of time.
About the Company
Avell Enterprise was registered under the Registrar of Companies (ROC) with registration number 200603134605 (001634700-P) on August 17, 2006. Avell Enterprise began its journey supplying stationery. The company then was registered with a diverse range of creative categories, reflecting the deep interest of the company's manager in developing the industry.
The director's vision, however, led the company to the world of comics in 2008 with the launch of Cesaga, a title written and illustrated by his brother. While operations were paused for years due to unforeseen investor circumstances, Avell Enterprise demonstrated its adaptability by engaging in creative events, art education, production, and various creative projects.
In 2011, the company was selected as one of the top contributors under the National Creative Industry Policy (DIKN) for an arts and culture project. Subsequently, the Ministry of Youth and Sports appointed the company as a supervisor for the Rakan Muda (Y-Kreatif) program, starting in 2012, before appointing them as a Rakan Muda Mentor in 2015.
Through these appointments, the company began producing various related creative performances, such as musical performances, cosplay fashion shows, prop design, productions, theme song production, forums at educational institutions, and battle workshops. Following the completion of a documentary project, the company is now actively collaborating with associations under MBM on projects related to the creative industry.
The company also successfully produced the thickest indie comic project in Malaysia, titled Degwet Premium Edition, spanning 1108 pages and featuring various comics from local cartoonists affected by Covid-19.
The company's current focus is to elevate Cesaga by expanding its intellectual property and achieving greater worldwide recognition. In collaboration with a blockchain company, Avell Enterprise is committed to generating increased content to market Cesaga and further develop the business.
Program Delivery
2011: Top 10 Creative Contributor – National Creative Industry Policy (DIKN)
Selected by the Ministry as a top contributor to represent the creative sector. Participated in the Jelajah Kreatif national tour, traveling across Malaysia to showcase comic and animation art. Facilitated knowledge-sharing sessions in rural areas to promote growth and awareness within the local creative industry.
2012: Lead Curator & Organizer, Y-Creative – National Youth Festival
Selected by the Ministry of Youth and Sports to manage the "Y-Creative" hub. Curated a diverse showcase of the creative industry, including live musical performances, art demonstrations, craft exhibits, and animation premieres. The space was recognized as one of the most-visited attractions throughout the three-day festival.
2014: Lead Organizer, ComicXcel Workshop (MyNEF)
Coordinated a comprehensive three-month crash course covering digital and manual comic illustration. Managed 30 participants through a curriculum ranging from basic drawing and digital coloring to advanced concept art. Post-course evaluations demonstrated significant measurable improvement in student skill sets.
2014: Creative Hub Lead – GREAT 2014 (MaGIC, Cyberjaya)
Following the success of the ComiXcel program, the company was invited to curate the Creative Entertainment Hub at the GREAT 2014 festival. Managed an expansive showcase featuring original intellectual properties, sculpture artistry, game character design, and live cosplay performances. The hub was officially recognized by organizers as the highest-rated and most popular area of the event.
2015: Founder & Lead Organizer – UNICON_MY: Creative Fusion Event
Leveraging extensive industry experience, the company launched its flagship multidisciplinary festival, "UNICON_MY," featuring painting, fashion, design, music, and performance. The event was officially officiated by the Member of Parliament for Setiawangsa. As the inaugural event held at the Wangsa Maju Sports Complex, it successfully pioneered the venue as a hub for large-scale creative programming.
2015: National Mentor – Rakan Muda Mentorship Program (Ministry of Youth and Sports)
Selected as one of 22 national mentors to lead the Rakan Muda Event Tour, fostering creative development across Malaysia. Following the tour, served as a co-organizer for the National Youth Festival, with direct oversight and responsibility for the Art and Craft pavilion.
2016: Executive Producer – "Cedocu" Folklore Documentary Series (MCMC)
Awarded a production grant by the Malaysian Communications and Multimedia Commission (MCMC) to produce Cedocu, a 13-episode documentary series exploring Malaysian heritage. The program followed a unique format where the cast engaged with cultural experts nationwide to document traditional folklore, subsequently translating these oral histories into original art pieces. The series premiered at a major national news headquarters and maintained a successful two-year digital run on their official channels.
Charity Program Coordinator | Setiawangsa Art Initiative (2018)
Spearheaded a collaborative art fundraiser in support of Tabung Harapan, held at the Wangsa Walk Mall Ballroom. Partnered with the local Member of Parliament and coordinated contributions from professional Malaysian artists such as Jamil Zakaria and Bakir Baharom to drive community engagement and charitable donations.
2018: National Representative (Independent Creator) – CAEXPO (Nanning, China)
Selected to represent Malaysia as an independent creator at the 15th China-ASEAN Expo (CAEXPO) in Nanning. Showcased Malaysian comic and animation art to an international audience, fostering cross-border creative exchange and promoting the growth of the Malaysian indie art scene within the ASEAN-China trade corridor.
2020: Co-Organizer & Event Lead – Cosplay Competition
Co-managed the creative exhibition hub and successfully executed the cosplay competition during a high-profile New Year’s Countdown event in Damansara. Oversaw the logistics, participant coordination, and stage management for the competition, contributing to the festival’s overall success and visitor engagement.
Strategic Consultant | MBM Creative Industry Initiative (2021)
Led nationwide virtual discussions to foster community engagement among artists and creators during the pandemic. Partnered with the Malaysian Youth Council (MBM) to develop a formal proposal for a creative industry support platform, which was subsequently submitted for Ministerial review.
2021: Strategic Consultant – Creative Industry Development (MyCreative Ventures)
Invited to participate in high-level strategic discussions with CreativeApa! and MyCreative Ventures to evaluate and develop a comprehensive digital platform for the creative sector. Contributed industry insights and operational expertise to shape the platform's framework, aiming to streamline resources and opportunities for Malaysian creators.
2021: Strategic Advisor – Post-Pandemic Creative Industry Recovery
Engaged in high-level consultative sessions with Government Ministers to formulate recovery strategies for the Malaysian creative sector. Provided expert insights on digital transformation and community resilience to help shape national policy and infrastructure for artists in the post-COVID-19 era.
2021: Youth Delegate – Parliamentary Consultations on the Creative Gig Economy
Invited to represent the Malaysian youth creative sector in formal parliamentary discussions. Advocated for strategic policy frameworks and social safety nets for gig-economy professionals, providing critical grassroots insights to lawmakers to help shape the future of independent creative work in Malaysia.
Project Director | National Creative Relief Anthology (2021)
Led a large-scale collaborative project to produce a 1,100-page comic anthology, the largest of its kind in the region. Successfully secured and distributed funding to support 100+ independent artists impacted by the pandemic, ensuring continued IP development and income for the creative community. Oversaw the multidisciplinary curation of diverse artistic styles and genres.
2021: Executive Producer – "Konsert Virtual Bicara Sempoi" (National Youth Day)
Directed and produced a live-streamed virtual concert for the 2021 National Youth Day celebrations. Managed the end-to-end live broadcast and technical production, featuring a multi-genre lineup of performers. Successfully engaged a nationwide digital audience in real-time, maintaining high production standards and seamless talent transitions throughout the live event.
Creative Director | National Sports Day Media Production (2021)
Oversaw the creative direction and production management for the National Sports Day 2021 theme song and music video. Coordinated all phases of production—from musical arrangement to final video editing—to ensure a cohesive and professional brand identity for the national celebration.
2022: Creative Curriculum Lead – National Youth Day Virtual Masterclasses
Curated and managed a series of five high-engagement virtual masterclasses for National Youth Day 2022. Designed the syllabus for diverse creative disciplines, including prop making, music production, performance art, digital illustration, and virtual drawing. These sessions provided accessible, professional-level training to young creators across Malaysia, fostering technical skills and creative entrepreneurship.